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Brand valuation
We have brand valuation experience since 2006. Data on 7000+ brands from 77 countries worldwide collected and analysed.
Such experience allow to make TOP 100 rankings of the national brands in specific countries we are working more close. As a result 16 countries was covered by TOP 50 and TOP 100 rankings, plus some countries has its brand ranking on yearly basis
The methodology of the brand valuation is based on the evaluation of activity of the companies brand-owners. Also takes into account several factors that reflects the market conditions that could influence the brand, all possible threats and perspectives for industries development.
Now it is based on analysis of factors influencing the market value of the brand: the company's position on market, consumer value of brand, as well as a factors of actual trends for company and its industry.
The brand value (potential market price) includes only the current potential cost of the brand (name), excluding production facilities, infrastructure, patents, inventions and other tangible goods or intellectual property.
If you cannot find your brand in rankings and need make a valuation or need some detailed analysis just send us a request
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